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Every campaign is run as a measured experiment.

Five stages, from understanding your business to a clear recommendation on whether to continue, revise or stop.

Engagement lifecycle

  1. 1

    Discovery

    We start by understanding how your business acquires customers today.

    We collect

    • Business model
    • Product or service
    • Target customers
    • Geography
    • Existing acquisition channels
    • Current conversion funnel
    • Commercial goals

  2. 2

    Readiness

    Before recommending spend, we check whether a campaign can run and be measured.

    We evaluate

    • Platform eligibility
    • Advertising policies
    • Landing-page readiness
    • Tracking capabilities
    • Conversion definitions

  3. 3

    Experiment Design

    Every campaign is framed as an experiment with criteria agreed in writing.

    We agree on

    • Campaign hypothesis
    • Objective
    • Duration
    • Success metrics
    • Reporting cadence
    • Stop / continue criteria

  4. 4

    Execution

    We launch and monitor the campaign within the agreed scope.

    During the campaign

    • Launch checks and tracking verification
    • Delivery and spend monitoring
    • Messaging and creative iteration where supported
    • Updates at the agreed cadence

  5. 5

    Evaluation

    We review what happened, including the limits of the data, and recommend a next step.

    We review

    • Delivery and spend
    • Traffic quality
    • Conversions
    • Acquisition costs, where reliably measured
    • Limitations in the available data
    • Recommendation: continue, revise or discontinue

How we measure campaign performance.

Platform dashboards show impressions and clicks. We focus on whether those became enquiries, bookings or sales, and we are open about what the data cannot show.
  1. 1

    Define the outcome

    Agree on one primary conversion, such as a booking, a qualified enquiry or a trial registration, before launch.

  2. 2

    Set a baseline

    Record current traffic, enquiry and conversion levels so changes can be compared against something real.

  3. 3

    Verify tracking

    Test every conversion event end to end before spend begins, and document what cannot be tracked.

  4. 4

    Fix the decision rules

    Agree the duration and the results that would justify continuing, changing or stopping.

  5. 5

    Report honestly

    Report spend, traffic, conversions and data gaps, including results that are inconclusive.

Campaign results depend on factors such as your offer, audience relevance, landing-page quality, competition and conversion experience.

Frequently asked questions.

What are ChatGPT Ads?

ChatGPT Ads are paid placements that eligible advertisers can run within ChatGPT's advertising experience. Availability, ad formats, targeting options and policies are set by OpenAI and vary by market and over time.

How can ChatGPT Ads help my business?

They may let you reach people while they are researching or exploring options related to your offer. Whether that turns into enquiries or sales depends on your offer, audience relevance and landing page. We treat it as a channel to test and measure, not a guaranteed source of customers.

Which businesses are suitable for ChatGPT advertising?

Businesses with a clear offer, a defined customer, a working conversion path and a known value per customer are best placed to test it. We work across industries, including local services, education, wellness, hospitality, real estate, SaaS, e-commerce and professional services.

Is every business eligible to advertise?

No. Eligibility depends on OpenAI's current advertising policies, the markets where ads are available and restrictions on certain industries and products. We check eligibility as part of our readiness assessment before recommending any spend.

How long does a pilot campaign take?

Duration is agreed per pilot based on volume and how quickly your customers convert. It needs to run long enough to produce usable data.

How do you measure campaign performance?

We agree a primary conversion and success criteria before launch, set up and test tracking, then report traffic, conversions and outcomes where they can be reliably measured, along with any gaps in the data.

Do we need an existing website or landing page?

You need a page or booking flow where people can take action and where conversions can be measured. If yours is not ready, we will tell you what needs to change. Building websites is outside our standard scope.

Do you work with businesses outside India?

Yes. We are based in India and work with businesses elsewhere too, subject to ChatGPT Ads being available in the markets you want to reach.

Are you affiliated with OpenAI?

No. Averiqo Digital is an independent agency and is not affiliated with or endorsed by OpenAI.

Let's see whether ChatGPT Ads make sense for your business.

Tell us about your business, your target customers and the outcome you want to achieve. We'll discuss eligibility, measurement and a practical next step.

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